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Facebook is Now Taking Into Account Time Spent on Stories
Facebook announced today that it’s updating its News Feed ranking in an effort to show users more of the content that matters to them. The social network will now be…
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Two New Products, Two New Partners, $15M New Dollars
Last month, Chartbeat celebrated its sixth anniversary. Over those six years, we’ve worked with thousands of incredible partners; raised $15.5 million in venture capital; committed code to GitHub 72,000 times;…
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Chartbeat, HealthCare.gov, and Personal Information
Over the last couple of days, there has been a lot of talk about data privacy and specifically HealthCare.gov passing personal information (e.g., age, zip code, income) to third-party data…
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Tony Haile’s Data State of the Union
A few weeks ago everyone’s favorite Brit (who just happens to be our CEO) Tony Haile gave a talk at the annual Online News Association conference in Chicago. During his…
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MRC Accredits 21 Chartbeat Metrics Including Viewability and Active Exposure Time
In summer 2013, we introduced our first advertising tool to help premium publishers monetize their audience’s attention. 15 months later, that one tool is now part of…
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The Financial Times Is Selling Time to Advertisers (with Chartbeat!)
The online advertising world is buzzing today over the announcement from the Financial Times, published in The Drum, that the company is starting to sell its ads inventory using time—audience exposure…
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Funding News: Investing in the Future of the Media Industry
I’m excited to announce that Chartbeat has accepted $3.1m in additional funding led by existing investors Draper Fisher Jurvetson and Index Ventures with participation from Lerer Hippeau Ventures, Freestyle Capital,…
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Meet the Chartbeat Paid Content Solution
The need for attention metrics A few months ago our CEO Tony Haile wrote a piece for TIME that rebuked commonly-held assumptions about the internet. One fact in particular – that…
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Does Native Ad Content Work?
As Advertising Week Europe gets into full swing in London, native advertising is undoubtedly the talk of the town. Our own UK representative, Chartbeat CEO Tony Haile, couldn’t make it…
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How Long Are Viewable Impressions Actually Seen?
On Friday, Digiday wrote a piece examining some assumptions that are all too often made about the way people read on the internet. It covered a bunch of our favorite stuff…
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The Financial Times Talks Ads, Viewability, and Chartbeat with ClickZ
Curious to know what one of the boldest minds in online advertising is thinking about these days? Check out what Jon Slade, Commercial Director for Global Digital Advertising and Insight…
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4 Myths About the Web, by CEO Tony Haile
Writing for Time.com yesterday, our fearless leader Tony Haile thoroughly debunked four myths about the Web. It turns out, clicking on an article isn’t the same thing as actually reading…