the chartbeat Blog

As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released…

Earlier today Digital Content Next, an organization representing over 50 premium publishers, released a study and special report outlining how digital publishers currently view and use time-based metrics and what…

If you’re reading this post, you’ve likely already read our recent announcement about gaining accreditation from the Media Ratings Council for measuring a number of metrics, including viewability and active…

A few months ago, I wrote about coin-flipping experiments, Bayesian updating, and spurious certainty. Much of the discussion in that post centered on using probability densities to reason about data,…

We heard about it on panels. We read about it online. We saw lots of folks talking about it on Twitter. What’s it, you ask? Time. Or more specifically, attention.…