The Telegraph: Monetizing Engagement with Raw Data

Taking a look at the recent history of The Telegraph, a pattern quickly emerges: its focus on digital transformation. After becoming the first newspaper in Britain to produce an online website, in 1994, innovation has remained a constant — their offerings have included a multi-platform presence on Apple News, Facebook News, Google Showcase, Amazon Echo, Snapchat, a native app, and a highly successful digital subscription proposition, with over 600,000 paying subscribers in total. True to this nimble approach, The Telegraph continues to pave the way for publishers looking to further use data to inform company-wide strategies. Having used Chartbeat’s real-time audience monitoring and optimization tools since 2012 to help their editorial teams make informed decisions about content in real time, they are now among the first publishers worldwide to integrate Datastream — Chartbeat’s raw-data pipeline — into their operations. Emma Wicks, The Telegraph’s Head of Editorial Insights, leverages Datastream to enrich data and shape innovative business strategies.

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