CHARTBEAT AI POLICY

Effective Date: 4/20/2026

This Artificial Intelligence Policy (the “AI Policy”) supplements the Chartbeat Terms of Service (the “Terms”), available at https://chartbeat.com/terms, and governs Customer’s use of any artificial intelligence or machine learning-enabled features, tools, functionalities, or capabilities within the Chartbeat Services (collectively, “AI Features”). By using any AI Features within the Services, Customer agrees to the terms of this AI Policy. Capitalized terms used but not defined in this AI Policy have the meanings ascribed to them in the Terms.

MODIFICATION

Chartbeat reserves the right to change this AI Policy at any time to reflect changes in our AI offerings, applicable laws, or industry best practices. We will provide reasonable notice of material changes consistent with the Terms. If Customer or Customer’s users disagree with any of this AI Policy, Chartbeat does not grant Customer or such user a license to use the applicable AI Features. Customer’s and each user’s continued use of the AI Features after Chartbeat posts a new version of this AI Policy will be conclusively deemed to be acceptance by Customer of any such new version. 

DEFINITIONS

“AI Features” means any artificial intelligence, machine learning, or algorithmic functionality with learned parameters incorporated into or made available through the Services, including without limitation content generation, AI Suggested Actions, AI-powered topic classifications, content recommendations, predictive analytics, natural language processing, and automated insights.

“AI Suggested Actions” means recommendations, predictions, classifications, or other outputs generated by AI Features to assist Customer in analyzing and optimizing content performance, audience behavior, or other metrics.

“Customer Data” means any Content, data, information, or materials that: (a) Customer uploads, submits, or otherwise provides to Chartbeat in connection with the Services, including Inputs; (b) is collected by or through the Services from Customer’s digital properties, including website content, article metadata, headlines, and other content attributes; (c) relates to the engagement, behavior, or interactions of visitors to Customer’s digital properties as collected through the Services (such as page views, time on page, scroll depth, traffic sources, and similar audience metrics); or (d) is derived from or generated based on the foregoing. Customer Data does not include Usage Data, Feedback, or data that has been de-identified or aggregated such that it cannot reasonably be used to identify Customer or any individual.  For the avoidance of doubt, the Services are not designed to collect personally identifiable information from visitors to Customer’s digital properties, and Customer Data relating to such visitors does not include personal data except to the extent that IP addresses or similar network identifiers are transiently processed and promptly anonymized in accordance with Chartbeat’s data processing practices, described in our Privacy Notice.

“Feedback” means any suggestions, comments, ideas, enhancement requests, recommendations, corrections, or other feedback that Customer or its users voluntarily provide to Chartbeat regarding the Services, AI Features, or Outputs, whether provided through the Services, support channels, surveys, or other means. For the avoidance of doubt, Feedback does not include Customer Data or Inputs provided in the ordinary course of using the AI Features to generate Outputs.

“Input” means any Content, data, prompts, queries, or other information that Customer or Customer’s users provide to or make accessible to the AI Features.

“Output” means any results, recommendations, classifications, predictions, insights, text, visualizations, or other information generated by the AI Features in response to or based upon Inputs.

“Third-Party AI Provider” means any third-party vendor, partner, or service provider whose artificial intelligence, machine learning, or foundation models are incorporated into or utilized by the AI Features.

“Usage Data” means data regarding the use, performance, and operation of the AI Features, which does not include Customer Data AI FEATURES AND DATA USE.

No Training on Customer Data by Default

Chartbeat does not use Customer Data to train, improve, or fine-tune machine learning or artificial intelligence models by default. Notwithstanding the foregoing, Chartbeat may use Customer Data to train, improve, and refine Chartbeat’s proprietary classical machine learning models (described below) that operate in a closed-loop system solely to enhance the Services (including the AI Features) (e.g., predictive analytics, content recommendations, and audience behavior models). Such Classical Machine Learning (defined below) does not involve sharing Customer Data with Third-Party AI Providers or using Customer Data to train general-purpose foundation models.  Except as specified herein, Customer Data processed by the AI Features is only otherwise used to generate Outputs for Customer’s benefit and to provide the Services. This commitment aligns with Chartbeat’s existing data security and privacy practices, which prohibit the sharing of Customer Data without consent except under certain limited circumstances.

“Classical Machine Learning” refers to traditional, non-generative machine learning techniques—such as regression, classification, clustering, and recommendation algorithms—that operate in a closed-loop system to analyze patterns and improve predictions within the Services, and excludes large language models, generative AI, and foundation models.

Optional Fine-Tuning and Model Improvement

Chartbeat’s use of Customer Data to train, improve, and refine Chartbeat’s proprietary Classical Machine Learning models in a closed-loop classical machine learning system, as described above, is a standard feature of the Services, does not require separate opt-in, and is expressly authorized under this AI Policy. If Customer wishes to participate in additional model fine-tuning or improvement initiatives using Customer Data beyond Classical Machine Learning—including but not limited to training of large language models or generative AI systems— such participation shall only occur pursuant to a separate, written opt-in by Customer and Chartbeat. 

Usage Data and Telemetry

Chartbeat may collect and use Usage Data for purposes including but not limited to: (a) operating, maintaining, and improving the AI Features and Services; (b) ensuring system security and integrity; (c) detecting and preventing abuse or misuse; (d) generating aggregated analytics and benchmarks; and (e) developing new features and functionalities. 

Categories and Transparency

The following categories of data may be processed in connection with AI Features:

Customer Data: Subject to the restrictions herein, Customer Data is used solely to generate Outputs and may be used for training Chartbeat’s proprietary closed-loop Classical Machine Learning models to improve the AI Features and Services. Customer Data is not used for training large language models or generative AI models without explicit opt-in consent, nor is it shared with Third-Party AI Providers for model training purposes.

Usage Data/Telemetry: Data used for service-level improvement, performance optimization, and safety monitoring.

Feedback: Any suggestions, comments, or feedback Customer voluntarily provides regarding AI Features may be used by Chartbeat to improve the Services without restriction or obligation.

OWNERSHIP AND LICENSING

Customer Ownership of Outputs

As between Customer and Chartbeat, Customer retains ownership of all Outputs generated through Customer’s use of the AI Features, subject to any rights of third parties and the underlying intellectual property rights of Chartbeat in the AI Features themselves.

License to Chartbeat

Customer grants to Chartbeat a non-exclusive, worldwide, royalty-free license to use, reproduce, modify, and display Outputs solely as necessary to: (a) operate and provide the AI Features and Services to Customer; (b) improve and develop the AI Features and Services in a manner that does not involve training on Customer Data (unless Customer separately opts in as set forth above); and (c) comply with applicable laws and regulations.

Customer Responsibility for Customer Data

Customer represents and warrants that it has all necessary rights, licenses, consents, and permissions to provide Customer Data, including Inputs, to the AI Features and that such Customer Data do not infringe upon or violate any third party’s intellectual property, privacy, or other rights. Without limiting the foregoing, Customer shall not submit Inputs that contain: (a) content that violates applicable law; (b) malicious code or material designed to disrupt or harm the Services; (c) personally identifiable information or sensitive data in violation of the Terms or applicable law; or (d) content that infringes the intellectual property rights of any third party.

Chartbeat Intellectual Property

Nothing in this AI Policy shall be construed as transferring any ownership interest in the AI Features, underlying algorithms, models, software, or related intellectual property from Chartbeat to Customer. The AI Features and all software and technologies embodied therein, as well as all intellectual property rights therein or relating thereto, are and shall remain the exclusive property of Chartbeat and its licensors.

THIRD-PARTY AI PROVIDERS

Use of Third-Party Models

Chartbeat may incorporate or utilize models, technologies, or services from Third-Party AI Providers to deliver certain AI Features. Customer acknowledges and agrees that Customer’s use of AI Features is subject to compliance with applicable Third-Party AI Provider terms, acceptable use policies, and usage restrictions.

Third-Party AI Provider Limitations

Chartbeat shall not share Inputs and Outputs with Third-Party AI Providers for purposes of training the Third-Party AI Providers’ general-purpose models. Limited, non-content telemetry (such as token counts, latency metrics, and error rates) may be shared with Third-Party AI Providers solely for operational and diagnostic purposes.

PROHIBITED USES AND RESTRICTIONS

Prohibited Uses

Customer shall not, and shall not permit any user or third party to:

(a) Generate content that is unlawful, harmful, threatening, abusive, harassing, defamatory, obscene, or otherwise objectionable;

(b) Infringe upon or violate the intellectual property rights, privacy rights, or other rights of any third party;

(c) Make decisions that produce legal or similarly significant effects on individuals without appropriate human review, including but not limited to decisions relating to employment, creditworthiness, housing, insurance, or criminal justice;

(d) Attempt to extract, derive, or reverse-engineer model weights, parameters, training data, or other proprietary information from the AI Features;

(e) Use the AI Features to build, train, or improve competing products, services, or foundation models;

(f) Circumvent or attempt to circumvent any rate limits, usage restrictions, safety measures, or other protective controls implemented by Chartbeat;

(g) Benchmark or conduct performance testing of the AI Features for publication or competitive analysis without Chartbeat’s prior written consent;

(h) Redistribute, resell, or sublicense access to the AI Features or their Outputs to third parties except as expressly permitted in the Terms; or

(i) Use the AI Features in any manner that violates applicable law or regulation, including but not limited to laws governing data protection, consumer protection, and non-discrimination.

Model Integrity

Customer shall not attempt to: (a) derive the underlying algorithms, model architectures, or source code of the AI Features through reverse engineering, decompilation, or disassembly; (b) extract training data through adversarial prompting, model inversion, or similar techniques; or (c) introduce inputs designed to manipulate, corrupt, or degrade the performance of the AI Features.

DISCLAIMERS AND LIMITATIONS

Accuracy and Reliability

Customer acknowledges and agrees that:

(a) Outputs may be inaccurate, incomplete, or non-unique and are provided for informational and assistive purposes only;

(b) AI Features may produce results that appear plausible but are factually incorrect (“hallucinations”);

(c) Customer is solely responsible for reviewing, validating, and appropriately using all Outputs;

(d) Chartbeat does not guarantee that Outputs will be accurate, error-free, suitable for any particular purpose, or free from bias; and

(e) Customer should not rely on Outputs without independent verification, particularly for decisions with significant consequences.

No Warranties for AI Features

IN ADDITION TO THE WARRANTY DISCLAIMERS SET FORTH IN THE TERMS, CHARTBEAT MAKES NO REPRESENTATIONS OR WARRANTIES CONCERNING THE AI FEATURES, INCLUDING WITHOUT LIMITATION ANY WARRANTY THAT: (A) OUTPUTS WILL BE ACCURATE, COMPLETE, OR RELIABLE; (B) AI FEATURES WILL MEET CUSTOMER’S SPECIFIC REQUIREMENTS; (C) AI FEATURES WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE; OR (D) AI FEATURES WILL NOT PRODUCE BIASED, DISCRIMINATORY, OR OTHERWISE OBJECTIONABLE OUTPUTS. TO THE FULLEST EXTENT PERMITTED BY LAW, CHARTBEAT DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO THE AI FEATURES.

Limitation of Liability for AI Features

THE LIMITATIONS OF LIABILITY SET FORTH IN THE TERMS SHALL APPLY TO ALL CLAIMS ARISING FROM OR RELATING TO THE AI FEATURES, INCLUDING WITHOUT LIMITATION CLAIMS BASED ON INACCURATE, INCOMPLETE, OR MISLEADING OUTPUTS. CHARTBEAT SHALL NOT BE LIABLE FOR ANY DAMAGES ARISING FROM CUSTOMER’S RELIANCE ON OUTPUTS, CUSTOMER’S FAILURE TO INDEPENDENTLY VERIFY OUTPUTS, OR THE USE OF OUTPUTS IN VIOLATION OF THIS AI POLICY.

INDEMNIFICATION

Customer Indemnification

Customer agrees to indemnify and hold the Chartbeat Parties harmless from and against any and all claims, liabilities, damages, losses, and expenses (including attorneys’ fees) arising from or in any way related to: (a) Customer’s Inputs; (b) Customer’s use of Outputs, including any downstream applications or decisions based on Outputs; (c) Customer’s violation of this AI Policy; or (d) any claim that Customer’s Inputs infringe or violate any third party’s intellectual property, privacy, or other rights.

Chartbeat Responsibilities

Chartbeat’s indemnification obligations under the Terms shall extend to claims that the AI Features themselves (exclusive of Customer Inputs or modifications) infringe any third-party intellectual property right, subject to the conditions and limitations set forth in the Terms.

COMPLIANCE AND GOVERNANCE

Incident Reporting

Customer shall promptly notify Chartbeat of any errors, unexpected behaviors, or potential safety issues that Customer discovers in connection with the AI Features.

Regulatory Compliance

Each party shall use or provide the AI Features in compliance with all applicable laws and regulations, including but not limited to laws governing data protection, privacy, consumer protection, non-discrimination, and artificial intelligence. Chartbeat shall use commercially reasonable efforts to comply with its obligations as a provider of AI systems under applicable AI-specific regulations, including the EU AI Act (Regulation (EU) 2024/1689), to the extent such regulations apply to the AI Features. Customer is responsible for determining the applicability of any AI-specific regulations (such as the EU AI Act) to Customer’s deployment and use of the AI Features in Customer’s specific context and for ensuring compliance therewith, including any obligations that may apply to Customer as a “deployer” under the EU AI Act. Upon Customer’s reasonable request, Chartbeat shall provide such information and documentation regarding the AI Features as is reasonably necessary to assist Customer in fulfilling its own regulatory obligations, including obligations relating to transparency, human oversight, and risk management.’

Risk Classification

As of the Effective Date, Chartbeat has assessed the AI Features against the classification criteria set forth in Article 6 and Annex III of the EU AI Act and has determined that the AI Features, when used in accordance with this AI Policy, are not intended for any use case that would result in classification as a high-risk AI system. This assessment is based on the AI Features’ intended purpose of providing content analytics, audience insights, and editorial recommendations, which do not fall within the categories enumerated in Annex III of the EU AI Act. Nothing in this section limits Customer’s independent obligation to assess the risk classification of its own use of the AI Features, including any use that departs from the intended purpose described herein.

Human Oversight

For use cases involving significant decisions affecting individuals, high-risk applications or involving expenditures by Customer, Customer shall implement appropriate human oversight mechanisms to review and validate Outputs before taking action based thereon.

Transparency

Customer shall provide appropriate disclosures to end users when AI-generated content is presented, particularly where such disclosure is required by law or where failure to disclose could be misleading. 

CHANGES AND UPDATES

Changes to AI Features

Chartbeat reserves the right to modify, suspend, or discontinue any AI Features at any time. Chartbeat will endeavor to provide reasonable notice of material changes to AI Features that would materially and adversely affect Customer.

Third-Party Provider Changes

Third-Party AI Providers may update their terms, capabilities, or policies. Chartbeat shall use commercially reasonable efforts to communicate material changes affecting Customer’s use of AI Features, but Customer acknowledges that some changes may be implemented by Third-Party AI Providers with limited advance notice.

GENERAL PROVISIONS

Relationship to Terms

This AI Policy is incorporated into and forms part of the Terms. In the event of any conflict between this AI Policy and the Terms, this AI Policy shall control with respect to the AI Features. All other provisions of the Terms remain in full force and effect.

Survival

The provisions of this AI Policy that by their nature should survive termination shall survive termination of the Terms, including without limitation Ownership and Licensing, Prohibited Uses and Restrictions, Disclaimers and Limitations, Indemnification, and General Provisions.

Contact

For questions or concerns regarding this AI Policy or the AI Features, please contact: privacy@chartbeat.com.