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How to Run Your Own Facebook vs. Twitter Experiments
In this ongoing series, I’ll walk you through tips and tricks for using Chartbeat data to full advantage — helping you connect data-driven actions to increased unique visitors, loyalty, and…
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How to: Use Video Data to Experiment and Validate Strategy
In this ongoing series, I’ll walk you through tips and tricks for using Chartbeat editorial analytics tools and data to its full advantage — helping you connect data-driven actions to…
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Headline Test to Success
We all know that a headline can make or break your stories, but given all the competition for reader attention, your ability to write engaging headlines is critical to your…
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Tips from the Team: The Social News Gap
Here at Chartbeat, we’ve always focused on helping you understand where your audience is spending their time on your site – but we know that’s not the full story on…
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Tips from the Team: Your Data, Your Way
Our goal here at Chartbeat is to arm content creators with the right insights at the right time. But since we know not all newsrooms operate the same way we’ve…
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Tips from the Team: Are your mobile audiences created equal?
In our technology-fueled world it’s no secret that mobile devices like smartphones and tablets have changed the way people find and consume content. A few years ago you could probably…
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Tips from the Team: Simulating Mobile Experience
If you’re anything like me, your phone is glued to your hand almost 24/7. Mobile browsing is the quickest and most convenient way to stay up to date on everything…
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Measure, Change, Measure, Repeat: Understanding Distributed Content
Data is addicting. Like a “runner’s high,” it’s a great feeling when you get that data moving in all the right directions. And the same principles that guide a dedicated…
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Mastering the Audience Development Game
Audience development is about the long game – it’s a marathon, not a sprint. It’s about how the day-to-day successes of individual stories can replicate on a site- or publisher-level,…
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4 Ways Social Media Managers Can Keep it Real-Time with Chartbeat
You’re the real-time maven. Your queue is faster, your backlog is always changing, and you’re constantly adapting moment to moment. But you aren’t just changing things on a whim – by…
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Recirculation: Capturing Your Audience and Guiding Their Journey
(Editor’s note: For our latest on Recirculation, see our post here.) Online publishers know too well how the unpredictable media landscape challenges their growth; shortened attention spans in a fickle…
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Concurrents Deep Dive: Balancing Audience Size and Engagement
On the client support team we spend our days consulting with clients big and small to make sure they’re getting the most out of their Chartbeat tools – so we…