Optimization

See what your readers see

Heads up display
Adapt and improve what your readers see.

Know which homepage articles are your top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page. Adapt the user experience accordingly, all in your normal workflow.

  • Compare clickthrough rate to post-click engagement for every link on a page
  • Filter by mobile, tablet, or desktop
  • Automated insights flag noteworthy trends and benchmarks

Headline Testing
Bring engaged readers to each story with compelling headlines.

Run headline tests that optimize for reader engagement after the click, so you can maximize each story’s readership with a headline proven to engage its readers.

  • Run live tests to optimize headlines with a multi-armed bandit model
  • Track headlines even as an article's slot position moves around the page
  • Easily view conclusive results from testing, and export in CSV format for further analysis

Image Testing
Find the picture that’s worth 1,000 words.

Test homepage images and understand what captures readers’ attention — in a matter of minutes.

  • Quickly upload and test unlimited images, right on your homepage
  • Track who’s truly engaging with your content post-click
  • Automatically run winning variant — vital in fast news cycles
Want to learn more? Let’s talk.