Looking at just impressions and clicks don’t tell you if someone spent time consuming your message. When your goal is quality time with a quality audience, you need to measure time.
That’s why we built Engaged Time.
Every brand has specific people they need to get in front of. Not everyone's time matters to every brand.
Engaged Time reveals who’s actively interested in, captivated by, and engaging with the content and ads on a page — and who, well, isn’t.
Engaged Time checks in with visitors’ browsers every second — between the clicks and impressions — to track their behaviors.
Because it's not enough to think you know how your target audience is engaging with your message, you need to know.