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With the tools and insights to track and understand what’s resonating with each audience, you can adapt when it matters to capture and hold readers’ attention—article after article, day after day.
Understand your audience and where they choose to spend time:
Take advantage of every chance to capture audience attention:
See trends over time and gain insight from your successes:
Multimedia Editor, The Journal News
When a story reappeared in the “top pages” section of The Journal News’ Chartbeat dashboard after a few days, the editorial team dug into the article’s referring traffic sources to find that the traffic spike was coming from a link shared by a student on Facebook. With this renewed popularity, they put the story back on the homepage—and immediately saw a boost in traffic, increased engagement, and number of social shares. They had found the right audience at the right time.
With a new audience’s attention, and a better understanding of those particular visitors’ interests, they published two follow-up articles in the weeks following. With Chartbeat’s insights the team was able to not only validate decision making in real-time but also inform their long term audience building strategy.
Benjamín Morales, Associate Director, El Nuevo Día
Without detailed real-time insights, editors at El Nuevo Día and Primera Hora were essentially blind to story placement and prioritization data - and, more importantly, audience information. With Heads Up Display, Web editors had the real-time data to create benchmarks and instant-action points around their content’s performance:
Brandon Gorrell, Co-Publisher, Thought Catalog
On days when traffic or engagement is relatively low, Thought Catalog publishers turn to the Daily Content Perspective to pinpoint content that has successfully captured visitors’ attention in the past to revive it in the present. Chartbeat affectionately refers to this content as Zombie Content.
With the insights from the Daily Content Perspectives, the publishers have been able to learn which kinds of content resonate with Thought Catalog’s readers and leverage existing content to draw in new readers and increase engagement across the site.