Unlike traditional time on page metrics, which track how long users keep pages open, Engaged Time measures the amount of time your audience actively consumes your content.
We know because we don't measure clicks. Your readers' browsers send us pings every few seconds, so we see what they're actively up to (or if they're idle) and we tell you.
Lots of clicks. Little engagement. Eyeballs are great, but if they leave in a flash, they won’t be back.
Readers love it. Just need more of them. Great content, with a great opportunity to get in front of the right people.
Great traffic. Great engagement. Everyone wins. The right people have their eyes on the right content.
Looking at just page views, it seems like a straightforward answer. But your audience's experience is about more than just clicks.
With Engaged Time you can zero in on your top-performing content – those highly engaging stories that have found the right audience.
“About ⅔ of visitors to an average site don’t return again in the next 30 days. But, there’s a lot you can do to have a dramatic effect on that number... One thing that stands out across the board is that users’ Engaged Time is strongly correlated with their loyalty to your site.”Josh Schwartz, Chartbeat Data Scientist, Using Engaged Time to Understand Your Audience