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HOW THE
Chartbeat
Publishing Video Dashboard
TOOK THE DAILY RACING FORM TO THE WINNER’S CIRCLE
The Daily Racing Form only has a few days a year to capitalize on its peak traffic. So when the staff first introduced video content to their website, they wanted to see how it would affect their audience on their most important days. The 119-year-old publisher soon realized it had little insight into how its videos were performing. After just a few months of using Chartbeat Publishing and the Video Dashboard, the staff gained both clarity and direction.
THE DAILY RACING FORM WAS OFF THE PACE
Any publisher can tell you that metrics are an important part of their business, but they can also tell you how confusing they can be. With many numbers in different places and systems, The Daily Racing Form was no different. The editorial team would often spend hours combing through data, trying to reconcile conflicting information that continuously left them with little clarity and unable to take action.
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“We used to spend hours every week trying to make sense of different numbers. Chartbeat saves us from that headache, by just showing us what matters, so our team can act quickly.”
MICHAEL ZAPIN
VICE PRESIDENT OF PROGRAMMING
SADDLING UP WITH CHARTBEAT
With Chartbeat’s simplified real-time metrics, the staff knew immediately which videos were resonating with its audience. No longer having to dig through complicated reports or crunch numbers, they were able to make on-the-fly programming adjustments, resulting in a bigger audience and more sustained engagement.
Chartbeat caught nearly scratched opportunities
The Daily Racing Form always knew that big crowds visited their site in the period leading up to the Kentucky Derby, and during the race itself.
But they never imagined their single largest swell of traffic and audience attention would come immediately following the Kentucky Derby.
Without Chartbeat, the team would’ve missed their window of opportunity—to capture the attention of the largest possible audience by serving highly engaging content at exactly the right time.
The most exciting two minutes in sports
“The Kentucky Derby is our big shot. If we don’t get it right, we have to wait ’til next year. We can’t miss.”
MICHAEL ZAPIN, VICE PRESIDENT OF PROGRAMMING
THE DAILY RACING FORM AT THE FINISH LINE
Every athlete knows the importance of reflecting on success and failure in order to improve. After just three months of using Chartbeat Publishing and the Video Dashboard, The Daily Racing Forum staff was easily able to see how much both dashboards enhanced the site and staff performance.
Results you can’t argue with:
ENGAGED TIME INCREASED BY
45
%
BOUNCE RATE DECREASED BY
5
%
The elements of their triple crown:
DRIVE ENGAGEMENT
QUALITY VIDEOS
BOOST COMMERCE
“Chartbeat helped us understand our audience’s engagement throughout the day. We could finally start looking at the right information and start betting on the right horses.”
MICHAEL ZAPIN, VICE PRESIDENT OF PROGRAMMING
Want a ride around the track? Let’s talk.
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