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Search results for: “dark social”

  • What is dark social traffic? Shedding light on your emerging referral sources

    We field a fair amount of questions about dark social traffic, otherwise known as the visitors that land on your site with no referral information. Referral attribution is an important piece of any content strategy — and knowing where and how audiences find you most, particularly as mobile direct traffic eclipses desktop and new platforms…

  • Yahoo Jumps to 6th Largest Web Referrer, Attributes Dark Social Traffic

    As many major publishers and platforms have transitioned to using HTTPS, a great move for user privacy and security, a side effect has been a commensurate rise in dark social traffic — traffic that can’t be attributed to a particular referrer. Luckily, sites using HTTPS can still have their outbound traffic properly attributed if they…

  • Fighting Dark Social: LinkedIn Comes into the Light

    (Editor’s note: Beginning several days ago (the evening of Tuesday, 1/20, to be precise), you may have noticed a significant increase in the traffic on your site from LinkedIn: across our network, traffic from linkedin.com increased by over 3x. Below, we’ll detail why that change occurred, and what publishers should expect going forward.) Over the…

  • The Evolution of Dark Social: Correcting Attribution in the Mobile App Age

    Over the past few years, Internet traffic has seen major changes. As smartphones become more ubiquitous, more and more people are spending a significant amount of time on the web on mobile devices, and in particular, via mobile applications. In October, more than half of the time Internet users spent online was via mobile and tablet…

  • The State of Dark Social

    Here at Chartbeat, we have a long history of trying to shed light on the sources of your traffic. Since 2012, we’ve helped illuminate the phenomenon known as dark social—where traffic is likely to come from social sources, yet lacks explicit referrer attribution. Two years later, Internet traffic looks a lot different than it previously…

  • How LADbible Built a Site and Social Ecosystem to Engage Younger Audiences

    ON-DEMAND WEBINAR How LADbible Built a Site and Social Ecosystem to Engage Younger Audiences Presented by As one of the largest youth publishers in the world, reaching an audience of almost 1 billion, LADbible Group has redefined entertainment and news for a social generation. On their mission to engage “Generation Social,” the media creator stays…

  • 3 social media tips from Chartbeat that will enhance your presence across channels

    We think it’s useful for global content creators to revisit their social media strategies on a regular basis, given the importance of real-time and historical data to inform optimizations — especially when time and resources are scarce. We recently hosted a webinar on the topic of social media strategies, considering the channel’s growing influence during…

  • The Homepage, Social, and the Rise of Mobile

    In the much-circulated New York Times Innovation Report, perhaps the most discussed graph was this one, showing a roughly 40% decline in homepage audience over the past three years. With that graph, innumerable articles announcing the “death of the homepage” were written, in The Atlantic, Poynter, and on numerous blogs. Most hinged on the relationship…

  • How is coronavirus impacting the news? Our analysis of global traffic and coverage data

    The attention that coronavirus (aka COVID-19) is accumulating from journalists is unprecedented — 1.3 million articles and counting. Engagement with COVID-19 content is also without parallel. Audiences are engaged with the media in ways we have not seen before. Below, our Data Science team shares their analysis of COVID-19 content published between March 9 and…

  • Mobile Direct Traffic Eclipses Facebook

    New data shows that for the first time, mobile direct-to-site traffic has surpassed Facebook. Could this mean that mobile does not equal social after all? With all of the discussion around the duopoly and the lack of control publishers have over their traffic, we wanted to take a look at our data to observe traffic…

  • Google Chrome Suggestions, in more detail than you could possibly want

    Two weeks ago, we published an analysis showing the rise of Google Chrome Suggestions (GCS) — suggested links that appear in any new tab of Chrome on mobile devices. In response, we received an outpouring of questions on Twitter and email. While other major referral sources are relatively well-understood, GCS or “Articles for you” is new…

  • Google is up: Here’s why that’s good, and what to do about it

    This post originally appeared on Digital Content Next. Since January 2017, we’ve watched with interest as traffic from Google Search to publisher sites globally has risen by more than 25%, more than outpacing the much-publicized decline in Facebook referrals over the same time period.  We’ve spent some time digging into our data and today, we…